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外经贸英语函电
  • 书号:9787030179012
    作者:刘卓林 等
  • 外文书名:
  • 装帧:平装
    开本:B5
  • 页数:276
    字数:326000
    语种:英文
  • 出版社:科学出版社
    出版时间:2006-08-23
  • 所属分类:H31 英语
  • 定价: ¥27.00元
    售价: ¥21.33元
  • 图书介质:

  • 购买数量: 件  缺货,请选择其他介质图书!
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  全书共十四章,涉及建立业务关系、询盘、发盘、还盘、订单执行、装运等外贸业务的各个环节。每章按书信、注释和练习的体例编著。书信选用了简洁现代的案例,纳入所有贸易常用字词、短语、术语。注释对重要词汇和语法点进行了详细的解释并补充了更多的例句,可以进一步丰富词汇量。练习的题型丰富多样,可以帮助读者巩固每章所学知识点。
  附录部分包括了常用商务术语、主要港口名称、主要货币名称和经贸常用缩略语。
  本书可供高等院校经济贸易类专业的本科高年级及MBA、硕士研究生教学使用,也可供非经贸类专业学生、对外经贸业务人员、各类涉外企业人员、教师及相关人员自学。
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目录

  • UNIT 1 ESTABLISHMENT OF BUSINESS RELATIONS
    1. Establishment of Business Relations
    2. Requesting for Introducing Business Partners
    3. Introducing Business Partners
    4. Sales Promotion
    5. Promoting the Product by Setting up a Branch
    6. Announcing Premium Incentive
    7. Holiday Sale
    8. Introducing New Products
    UNIT 2 INQUIRIES AND REPLIES
    1. Making an Inquiry After Reading an Advertisement
    2. Reply to Customers Interested in the Displayed Products
    3. Sending a Price List
    4. Asking for the Catalogue and Samples
    5. Reply to the Inquiry
    6. Recommending a Substitute for the Discontinued Item
    7. Asking for Quotations
    8. Requesting for Products Similar to the Buying Sample
    UNIT 3 OFFERS AND COUNTER-OFFERS
    1. Giving a Price Cut
    2. Recommending the Buyer to Purchase the Offered Item
    3. Offering a Discount for Former Customers
    4. Declining an Offer
    5. Declining the Buyer’s Request for Trade Terms
    6. Making a Counter-offer
    7. Making a Counter-offer
    8. Declining a Buyer’s Counter-offer
    9. Declining a Counter-offer
    10. Accepting the Buyer’s Bid
    UNIT 4 ORDERS AND FULFILLMENT OF ORDERS
    1. Placing a Trial Order
    2. Enclosing an Order Form
    3. Placing an Order
    4. Declining an Order
    5. Accepting an Order and Asking for Three Months’ Notice
    6. Confirming a Repeat Order
    7. Notifying the Time of Delivery
    8. Offering a Substitute
    9. Offering Final Confirmation of Order and Shipping Dates
    UNIT 5 SALES PROMOTION
    1. Introduction of Goods
    2. Offering a Discount
    3. A Promotion Letter
    4. Comparison of Goods
    5. Recommendation of a Substitute
    6. Announcing New Payment Terms
    7. Announcing New Services to Existing Customers
    8. Announcing Sales Position
    UNIT 6 TERMS OF PAYMENT
    1. Introduction of Terms of Payment
    2. Urging Establishment of L/C
    3. Advice of Establishment of L/C
    4. Asking for Amendment to L/C
    5. Asking for Extension of L/C
    6. Reminding Payment is Due
    7. Deadline for Payment
    8. Requesting for D/A Payment
    9. Notifying the Invoice Error
    UNIT 7 PACKING
    1. About Inner Packing
    2. Buyer\'s Requirements for Packing and Marking
    3. Advising buyers of Packing and Shipping Marks
    4. Packing for Ready-made Garments
    5. Information of Packing
    6. Claiming for Poor Packing
    7. Complaining About Packing
    UNIT 8 INSURANCE
    1. Asking for Insurance Arrangement
    2. Reply to an Insurance Application
    3. Clarification of Insurance Terms
    4. Application for Insurance
    5. Informing Insurance Rate
    6. Asking for Compensation
    7. Recovery of Claim for Shortlanding of 20 Dozen Toys
    8. Requesting Open Cover Insurance
    UNIT 9 SHIPMENT
    1. Urging Shipment
    2. Reply to Advancing Shipment
    3. Chasing Progress of a Shipment
    4. Requesting Early Shipment
    5. Shipping Advice
    6. Trying to Ship as Directed
    7. Shipping Instructions
    8. Describing a Container Service
    UNIT 10 COMPLAINTS, CLAIMS AND ADJUSTMENTS
    1. Complaining About the Damage to 50 Cases of Ground-nuts
    2. Apologizing for the Damage to the Shipment
    3. Complaining About Wrong Delivery of the Ordered Items
    4. Apologizing for the Short-shipped Order and the Wrong Items Sent
    5. Accepting a Complaint
    6. Complaining About Inferior Quality
    7. Reply to the Claim on Inferior Quality
    UNIT 11 AGENCY
    1. Offering to Act as a Sole Agent
    2. Proposing Agency Terms
    3. Declining a Request for Acting as an Agent
    4. Looking for Agents
    5. An Exclusive Agency Agreement
    UNIT 12 SOCIAL LETTERS
    1. Letters of Invitation and Reply
    2. Letter of Thanks
    3. Notification of a Visit
    4. Letter of Condolence
    5. Notification of Relocation
    6. Acknowledgement of Partner’s Contribution
    7. Seasonal Greetings
    8. Invitation for Luncheon
    9. Congratulation Letter
    10. Reply to the Above Letter
    11. Letter of Apology
    12. Letter of Explanation
    UNIT 13 OTHER TRADE APPROACHES
    1. Leasing Terms
    2. Rental and Cash Deposit
    3. Accept a Tender
    4. Decline a Bid
    5. Processing Trade
    6. Reply to the Inquiry
    7. Correspondence Pertaining to Cooperation within the Framework of Consortium Agreement
    UNIT 14 CONTRACTS AND AGREEMENTS
    1. Sales Contract
    2. Compensation Trade Contract
    3. Contract for Processing with Supplied Materials and Assembling with Supplied Parts
    4. Contract for Joint Venture Enterprise
    5. Model Contract for know-how Licensing
    APPENDIX 1
    APPENDIX 2
    APPENDIX 3
    APPENDIX 4
    REFERENCES
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