Topic 1 Chanel: A Century of Elegance 香奈儿：百年优雅 Topic 2 Mercedes Benz: The Grand Transformation of a Giant 梅赛德斯—奔驰：汽车巨人的华丽转型 Topic 3 Starbucks: A Very Intimate Brand 星巴克：一种独特的咖啡格调和体验 Topic 4 NIKE: Reflecting Its Features Visually 耐克：耐克的视觉盛宴 Topic 5 BP: The Green Energy Company with Its“Beyond Petroleum”Ad Campaign 英国石油公司：“离经叛道”的绿色能源 Topic 6 BMW: Luxury Priority 宝马：奢华的“终极驾座” Topic 7 Nestlé: Always Quicker than Competitors 雀巢：永远比对手快一步 Topic 8 Dell: Customer Oriented 戴尔：顾客就是上帝 Topic 9 Ford: The Innovation and Simplification Brand 福特：以创新和简约引领现代汽车走向 Topic 10 Pepsi: A Decidedly Youth-Oriented Strategy 百事可乐：百事一代，永远年轻 Topic 11 L'Oréal: A Diversifying Brand Strategy 欧莱雅：既出售意大利的优雅、华尔街的灵巧，也出售法兰西的美丽 Topic 12 Apple: A Beloved Monolithic Brand Strategy 苹果：单一的“苹果品牌”撼动人心 Topic 13 Samsung: A One Brand Strategy Leading the Digital Convergence Revolution 三星：引领新数码生活方式 Topic 14 Disney: A Fantastic Strategy Turning Your Dream into Reality 迪斯尼：让你美梦成真的造梦工场 Topic 15 Sony: An Invincible Strategy: Vision, Technology and Content 索尼：高瞻远瞩、技术超群、品质卓越 Topic 16 P&G: The"Mega-Brand"Strategy 宝洁：神通广大的宝洁风采 Topic 17 MCD: A Warmth Brand Strategy 麦当劳：卖的是一种温馨的氛围 Topic 18 Toyota: A Combination of Pioneering Fuel Technology and Cutting-Edge Design 丰田：不断创新的先进技术和锐意进取的设计理念 Topic 19 Coca-Cola: The Pervasive Penetration Brand Strategy 可口可乐：让人们一伸手就能拿得到可口可乐 Topic 20 Nokia: A Focusing Brand Strategy 诺基亚：一个可以信赖的朋友
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