Unit 1 Commercial Communication Part A Introduction of Company and Product Applied Writing Part B Making Business Arrangements Practice Unit 2 Commercial Information Part A Business Information Collecting Applied Writing Part B The Processing and Transmitting of Commercial Information Practice Unit 3 Marketing I Part A Marketing Channels Applied Writing Part B Brand and Price Practice Unit 4 Marketing II Part A Promotion and Advertising Applied Writing Part B Image and Services Practice Unit 5 Negotiation Part A Negotiation Techniques Applied Writing Part B The Nature of Cross-cultural Negotiation Practice Unit 6 Inquiry and Offer Part A Inquiry Applied Writing Part B Offer Practice Unit 7 Counter-Offer,Bid and Counter-Counter-Offer Part A Counter-Offer and Bid Applied Writing Part B Counter-Counter-Offer Practice Unit 8 Order and Fulfillment Part A Acceptance and Order Applied Writing Part B Declining an Order Practice Unit 9 Business Contract Part A Business Contract Applied Writing Part B Sale Contract Practice Unit 10 Payment I Part A The Method of Payment Applied Writing Part B Digital Wallet and Electronic Check Practice Unit 11 Payment II Part A An Introduction of L/Cs Applied Writing Part B Application for a Letter of Credit Practice Unit 12 Insurance Part A Insurance Applied Writing Part B Sharing Economic Losses Through Insurance Practice Unit 13 Claim and Adjustment Part A Claim Applied Writing Part B Adjustment Practice Unit 14 Packing and Shipment Part A Packing Applied Writing Part B Shipment Practice Unit 15 Agency Part A Agency Applied Writing Part B What to Be Covered in Agency Agreement Practice Unit 16 Memoranda and Notice Part A Memoranda Applied Writing Part B Notice Practice Reference Answers Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Unit 7 Unit 8 Unit 9 Unit 10 Unit 11 Unit 12 Unit 13 Unit 14 Unit 15 Unit 16 References
京公网安备 11010102004214号