目录 主编的话 ⅩⅢ CNAIS 2015特辑 社交APP中LBS用户隐私关注的影响机理研究/刘鲁川,安昭宇 1 软件测试中的游戏化元素研究——基于手机测试的多案例研究/王亚飞,杨波,王星,田金英 21 云存储背景下影响在线好友邀请项目成功的因素研究/史楠,丁一,王刊良 33 在线产品评论对消费者剩余的影响/朱存根,姚忠,冯娇 48 企业生成内容对用户生成内容的影响——以新浪企业微博为例/吕喆朋,黄京华,金悦 62 研究论文 面向用户学习的产品知识地图构建研究/杨春姬,陈智高,马玲 79 在线社会支持的提供意愿研究——基于解释水平理论的视角/李嘉,柳明辉,刘璇,张朋柱,张晨 92 农产品流通信息平台质量对用户满意度的影响——基于使用经验的调节作用/徐健,王盼,吕成戍 111 从新进入者到领先者——基于关系管理的平台创新/栾世栋,晏梦灵,李昶,董小英 123 学术动态 144 CONTENTS EDITORS’ NOTES ⅩⅢ SPECIAL SECTION—CNAIS 2015 The Study of Influencing Factors That Affect LBS Users’ Privacy Concern in Social APPs/ LIU Luchuan,AN Zhaoyu 1 Research on Gamification Elements in Software Testing—A Multi-case Study Based on Mobile Phone Testing/ WANG Yafei,YANG Bo,WANG Xing,TIAN Jinying 21 Study of Factors Impacting the Success of Online Referral Program in the Context of Cloud Storage Service / SHI Nan,DING Yi,WANG Kanliang 33 The Impact of Online Consumer Reviews on Consumer Surplus / ZHU Cungen,YAO Zhong,FENG Jiao 48 The Influence of Marketer-Generated Content on User-Generated Content—Empirical Study from Enterprise Microblogging on Weibo.com in Sina / LV Zhepeng,HUANG Jinghua,JIN Yue 62 ARTICLES Product Knowledge Map Construction—A User-Learning Oriented Method / YANG Chunji,CHEN Zhigao,MA Ling 79 Research on Intention to Provide Online Social Support—A Construal Level Theory Perspective /LI Jia,LIU Minghui,LIU Xuan,ZHANG Pengzhu,ZHANG Chen 92 Impact of Quality Antecedents on End User Satisfaction—Moderating Effect of Experience/XU Jian,WANG Pan,LV Chengshu 111 From A New Entrant to A Leader—Exploring Platform Innovation Based on Relationship Management /LUAN Shidong,YAN Mengling,LI Chang,DONG Xiaoying 123 EVENTS 144