目录 主编的话 XI 研究论文 短视频广告与消费者购买意愿:基于S-O-R 理论的研究/陆本江,崔雪彬,何蕾,孙晓池 1 社交媒体怀旧广告对消费者购买意愿的影响研究/王耀卫,苗苗,蒋玉石 17 直播商务可视化信息对消费者响应的影响—基于平台类型与关系强度的调节/彭宇泓,郝辽钢 43 互动仪式链视角下微信订阅号用户互动行为的实证研究/谢芃菲,杨波,胡越,黄靖云 69 数据要素市场的价格规律:来自上海数据交易中心的探索研究/尹文怡,窦一凡,汤奇峰,黄丽华 84 方案隐藏与评价反馈对众包参与者方案贡献行为的影响研究/王蒙蒙 100 企业社交媒体使用与员工创新行为的关系研究/马良,张新,张戈,徐瑶玉 115 考虑平台异质性的第三方平台整合研究/黄晓琼,徐飞 129 关系嵌入、网络能力与组织间价值共创—基于PLS-SEM 与fsQCA 的实证分析/廖民超,金佳敏,高增安 145 审稿专家 165 China Journal of Information Systems Issue 28 CONTENTS EDITORS’NOTES XI ARTICLES Short Video Advertisement and Consumers’ Purchase Intention:An Empirical Analysis Based on the S-O-R Model/ LU Benjiang,CUI Xuebin,HE Lei,SUN Xiaochi 1 Research on the Influence of Social Media Nostalgic Advertising on Consumers’Purchase Intention /WANG Yaowei,MIAO Miao,JIANG Yushi 17 The Influence of Visual Information of Live Streaming Commerce on Consumer Response:Based on the Moderating Effect of Platform Type and Tie Strength/PENG Yuhong,HAO Liaogang 43 An Empirical Research on the Interactive Behavior of WeChat Subscription Number Users from the Perspective of the Theory of Interactive Ritual Chain/XIE Pengfei,YANG Bo,HU Yue,HUANG Jingyun 69 Understanding Pricing in the Data Factor Market:An Exploration Study at Shanghai Data Exchange /YIN Wenyi,DOU Yifan,TANG Qifeng,HUANG Lihua 84 The Impact of Blind Setting and Rating Feedback on Submission Behavior in Crowdsourcing Contests /WANG Mengmeng 100 Research on the Relationship between Enterprise Social Media Use and Employees’Innovative Behaviors/ MA Liang,ZHANG Xin,ZHANG Ge,XU Yaoyu 115 Research on the Integration of Third-party Platforms with Heterogeneity /HUANG Xiaoqiong,XU Fei 129 Relationship Embeddedness,Network Capability and Value Co-creation Among Organizations:An Empirical Analysis Based on PLS-SEM and fsQCA/ LIAO Minchao,JIN Jiamin,GAO Zengan 145 PEERREVIEWERS 165